In my 38 years as a copywriter, I found taglines the most difficult to write. Long copy was easy. Shorter copy, written to fit a layout, a little harder. Headlines, very difficult. But taglines – in which you sum up a client’s business, promise, spirit in just three or four words – those were a […]

In the first two decades of the 1900s, Raphael Tuck & Sons, England’s foremost postcard producer, published a series of Postcard Painting Books, an introduction to mail art for children. In addition to colored pictures, for reference, and outlines to be painted in, each book included a set of watercolor paints. After painting, the postcards […]